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The Rise of Influencer Marketing – Contractual Considerations

According to the UK’s Department for Digital, Culture, Media and Sport report on influencer culture, the global sector is expected to grow from $6.0 billion in 2020 to $24.1 billion by 2025, at a compound annual growth rate of 32%. Influencer marketing offers brands a unique opportunity to target and connect with online communities, using … Continue Reading

Don’t let the Sun Go Down on EU 2: Proposed further changes to UK plans for Retained EU Law post Brexit and guidance on IP provisions

We reported last week on the UK government’s decision to reduce the scope of its proposed Retained EU Law (Revocation and Reform) Bill. As originally drafted had that bill become law then all direct EU legislation currently retained as UK law would have automatically lapsed at the end of this year unless specifically retained or … Continue Reading

Don’t let the Sun Go Down on EU: Changes to UK plans for Retained EU Law post Brexit

There has been considerable media coverage in the UK this week following the government’s announcement that it is to reduce the scope of its controversial Retained EU Law (Revocation and Reform) Bill (Retained EU Law (Revocation and Reform) Bill publications – Parliamentary Bills – UK Parliament). Had this bill entered into law in its original … Continue Reading

The Subvertising Movement: Protecting your Brand from “Brandalism”

The authors would like to thank Eben Kurtz for his valuable contribution to this post. Heard of the climate activists defacing advertisements, billboards and bus shelters? Brandalism is a recent anti-advertising movement which uses a brand’s own assets and marketing channels against the brand itself, through replacing legitimate advertisements with spoofs and parodies (known as “subvertising”). … Continue Reading

World IP Day 2023: Accelerating Inclusivity of our IP Systems

Every year, on April 26, intellectual property organizations around the world observe “World IP Day” – an event established by the World Intellectual Property Organization (WIPO) to raise awareness of patents, copyrights, designs, and trademarks, and to celebrate the creativity and contributions of inventors, authors, artists and entrepreneurs. The theme for 2023 is “Women and … Continue Reading

WEBINAR: How to Make the Best Out of Your Employees Inventions – Applicable Rules and Best Practices for Global Companies

As the global economy continues to integrate, companies are wrestling with how to manage innovations across borders. Given that most patentable inventions are developed in-house, can a global invention policy help attract and keep the most innovative employees? Are assignment agreements with employees appropriate regardless of where the innovation originates? Join our panelists Catherine Muyl, … Continue Reading

Gambling on Top Flight Footballers: ASA Ruling

The Advertising Standards Authority (“ASA”) has issued its first ruling under the new rules that prohibit gambling ads with “strong appeal” to under-18s, providing a useful example as to how the new rules will be applied. Updated Gambling Ad Rules As covered in more detail in a previous article for this blog, on 1 October … Continue Reading

EU Design Reform Package: More efficient, Affordable, and Future-proof Design Protection Ahead

On 28 November 2022, the European Commission adopted proposals for a revised Regulation and Directive on industrial designs. The proposals, that are now sent to the European Parliament and Council for adoption, are aimed at modernizing the EU design system and the harmonized national design protection laws.… Continue Reading

UK Regulators Step up the Pressure on Influencer Marketing: Principles for Platforms, Brands and Content Creators

Over the past few years the UK’s Competition and Markets Authority (CMA) has been actively taking steps to address consumer protection concerns with sponsorships and endorsements within social media posts that have not been clearly disclosed. Indeed, the scale of the issue was highlighted in the Influencer Monitoring Report, published in March 2021 by another … Continue Reading

God Save the Queen’s Royal Warrant Holders

With gratitude to Heloise Morle for her contributions to this post. In a modern world of celebrity and influencer endorsements, there is arguably one endorsement that still trumps others: the Royal Warrant. The granting of an English monarch’s royal seals of approval dates back to 1155 – when King Henry II granted the Weavers’ Company … Continue Reading

Smart Consumer Devices at the Centre of the EU Internet of Things (IoT) Sector Inquiry

The European Commission published the preliminary results of its IoT sector inquiry and tech giants come under pressure for the alleged “gatekeeper” role that their voice assistant apps (such as Siri, Alexa, and Google Assistant) play in smart homes and with other connected consumer devices. The EU sector inquiry has so far collected over 200 … Continue Reading

Understanding IP in China: Patent Law and Trade Agreements

In his continued blog series, Dr. Paolo Beconcini examines recent developments in Chinese IP law together with their international causes and consequences. In a first post, he reviews some of the major changes to the Patent Law and assesses their likely impact on foreign businesses in China. In a second post, he reports on the Comprehensive Agreement … Continue Reading

International Challenges Help China and the EU Find Agreement on Technology Transfer

On December 30, 2020, after seven long years of negotiations, China and the EU concluded in principle the negotiations for a Comprehensive Agreement on Investment (CAI). The frayed political and trade relations with the US, as well as Brexit, convinced the EU members to put aside objections related to human rights violations and close the … Continue Reading

Ferrari Loses Race for 250 GTO Trademark: Risks Arising From Non-Use of Registered Trademarks

Ferrari 250 GTO, often hailed as the most expensive car in the world, was initially introduced by Ferrari in 1962. Only 36 models of 250 GTO were exclusively produced between 1962 and 1964. The fact that each buyer had to be personally approved by Enzo Ferrari only added to the exclusivity of this particular car … Continue Reading

Case Closed? German Federal Court of Justice Issues Groundbreaking Judgment on FRAND Rules in Sisvel v. Haier

Recent Supreme Court decisions have added clarity to the interpretation of the law of Standard Essential Patents (SEPs) and Fair, Reasonable And Non-Discriminatory (FRAND) licensing rules in Europe. On 5 May 2020, the German Federal Court of Justice issued its decision in Sisvel v. Haier.[1] The reasons for the judgment were published on 7 July … Continue Reading

CJEU: IP Addresses Are Not “Addresses” Under Enforcement Directive, Neither Are E-mail Addresses or Telephone Numbers

In the course of infringement proceedings, the right-holder may request an infringer and/or other involved persons (e.g. intermediaries such as an online video-sharing platform in this case) to provide name and address of users-infringers. But what does the notion of ‘address’ refer to? Would the provision of other than a postal address (such as email … Continue Reading

European Patent Application Numbering

Have you ever wondered why European patent applications sometimes include a “dot” in their number and what is the significance of the number after the dot? Well, we have. Some of our colleagues from non-EU offices have asked us about the meaning and significance of the dot (decimal point) and the digit after it, in … Continue Reading

Apply Now for the EUIPO Trade Mark and Design Education Programme

Open for registration until 30 June 2020, the European Intellectual Property Office (EUIPO) is about to launch the third edition of its EUIPO Trade Mark and Design Education Programme (ETMD EP). The ETMD EP is a training programme for IP practitioners delivered by EUIPO staff, IP professionals and academics. It focuses on all practical aspects … Continue Reading

Update on the ODR/ADR Platforms – Consumer Law

Introduction and summary The European Commission recently published a Report on the effectiveness of the EU framework for online dispute resolution (ODR) and alternative dispute resolution (ADR) for consumers. The report demonstrates that whilst the use of ODR and ADR has increased, consumer awareness remains insufficient. The Commission is looking to improve the use of … Continue Reading
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