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What do muscles, the brain and trademarks have in common? In each case, the principle of “use it or lose it” applies

By Dr. Sandra Mueller and Christoph Krieger on Posted in Brand Protection, China, Europe, European Union Intellectual Property Office, France, Germany, Intellectual Property, Marketing, Spain, Trade Mark, Trademark Infringement, Trademarks
As trademark owners it is vital to not only use your registered trademark in a serious and thus rights-preserving manner, but also continuously take care to obtain and secure evidence of a rights-preserving use. Proof of use can become significant at various stages in the life cycle of a trademark. Focusing on revocation actions by … Continue Reading

New Social Media Guidance for 2024 Olympians

By Marisol Mork, Lauryn Durham and Nicole Brenner on Posted in Advertising, Brand Protection, China, Copyright, e-Commerce, Europe, France, Germany, Marketing, Russia, Social Media, Spain, Technology, UK, US
The opportunity to compete at the Olympic Games represents one of the most honorable achievements of any athlete’s career. And while Olympians may have always been trailblazers in the world of sports, today’s competitors are more than just athletes – they are brand ambassadors, marketing representatives, and social media influencers. While an athlete’s ability to … Continue Reading

EU AI Act Proposal and Regulation of Financial Services

By Andreas Fillmann on Posted in Artificial Intelligence, Data Protection, EU Commission, Europe, France, Germany, Marketing, Metaverse, Privacy, Social Media, Spain, Technology
The EU is at the forefront of the commitment to regulate Artificial Intelligence (AI) technology to ensure better conditions for the development and use of this innovative technology. In 2020, the European Commission published a white paper on AI and stated therein the urgency to address the challenges of complexity, unpredictability, and autonomous behaviour of certain … Continue Reading
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