
The Digital Markets, Competition and Consumers Act 2024 (DMCCA) [Digital Markets, Competition and Consumers Act 2024] has both increased consumer protection rights in the UK and the enforcement powers of the main consumer regulator, the Competition and Markets Authority (CMA) which for the first time has been granted wide-ranging powers to investigate suspected breaches of consumer law and unilaterally impose significant fines. Prior to the DMCCA the CMA had to go via the courts for a business to face fines, a power that was exercised infrequently [A New Era for Consumer Law and Regulation | Global IP & Technology Law Blog].
One of the many areas in which the DMCCA has increased and clarified consumer protection rights are fake reviews and reviews which conceal the fact that they have been provided in return for an incentive (whether monetary or otherwise) (banned reviews). The new rules apply to banned reviews however those are made available, whether online or otherwise.