
Since 27 September 2026, the rules of the Empowering Consumers Directive (EmpCo Directive) apply in the EU Member States. The EmpCo Directive aims to tackle unfair commercial practices that mislead consumers and prevent them from making sustainable consumption choices, such as practices associated with the early obsolescence of goods, misleading environmental claims (“greenwashing”), misleading information about the social characteristics of products or traders’ businesses, or non-transparent and non-credible sustainability labels. We previously reported on this important piece of EU Green Deal legislation and its impact on your IP strategy: No Need to Hush? – The EU EmpCo Directive’s very real impact on your IP strategy | Global IP & Technology Law Blog








