
The original version of this post was first published on 21 July 2026. This updated post reflects changes since the original publication date
Since 11 August 2026, the prior consent of all consumers in France is required for any telephone marketing from any caller regardless of their industry sector.
Under the Law n° 2025-594 of 30 June 2025 on “Combating All Forms of Fraud Involving Public Aid”, telephone canvassing of consumers (whether carried out directly or through a third party) is prohibited unless the organisation has first obtained the individual’s prior consent.
In order to obtain consent, the caller must be able to demonstrate that it has obtained a valid consent. The requirements for obtaining consent are those of the General Data Protection Regulation (GDPR), i.e. it must be free, specific, informed, unambiguous and revocable.








