
From 11 August 2026, the prior consent of all individuals in France will be required for any telephone marketing from any caller regardless of the sector.
Under the Law n° 2025-594 of 30 June 2025 on “Combating All Forms of Fraud Involving Public Aid”, telephone canvassing of individuals (whether carried out directly or through a third party) is prohibited unless the organisation has first obtained the individual’s prior consent.
In order to obtain consent, the caller must be able to demonstrate that it has obtained a valid consent. In so doing, the requirements for obtaining consent are those of GDPR (General Data Protection Regulation), i.e. it must be free, specific, informed, unambiguous and revocable.
The consumer’s explicit consent must therefore be obtained. In so doing, consent may be explicitly obtained during a purchase, an in-store visit or through a form, and the business must be able to provide evidence that such consent was given.
It is also prohibited to make the sale of a product or the provision of a service conditional upon the customer’s consent to telephone marketing.








