Tag Archives: greenwashing

Greenhushing: The Indirect Consequence of the Crackdown on Greenwashing?

The authors wish to thank Joshua Saunders for his contributions to this post. The term “greenwashing” was first coined by Jay Westerveld in 1986 when criticising the hotel industry’s practice of encouraging guests to re-use towels to “save the environment”. At the time, the term failed to gain much traction, however, fast-forward 40 years and … Continue Reading

UK regulators crack down on ‘greenwashing’

Within seven months[1] of the UK regulator, the Competition and Markets Authority (“CMA“), announcing its review of green claims in the fashion retail sector, it has opened an investigation into such environmental claims made by various fashion businesses, including ASOS and George at Asda.  This comes less than a year after all businesses were put … Continue Reading
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