The authors wish to thank Joshua Saunders for his contributions to this post. The term “greenwashing” was first coined by Jay Westerveld in 1986 when criticising the hotel industry’s practice of encouraging guests to re-use towels to “save the environment”. At the time, the term failed to gain much traction, however, fast-forward 40 years and … Continue Reading
Last month, oil giant, Shell, was caught out again by UK regulator – the Advertising Standards Authority (“ASA“) – for breaching its rules against making misleading environmental claims. Previous ASA ruling against Shell This latest ruling is reminiscent of a 2020 ASA ruling against Shell for a radio ad, where it used the claim “Drive … Continue Reading
“Green”, “organic”, “eco-friendly”, “recyclable”, “natural”. These are just a few ‘green claims’ that consumers are increasingly used to seeing on the products and services they buy. However, how accurate are these claims and are organisations using them correctly? UK regulator, the Competition and Markets Authority (CMA), has now published the Green Claims Code to help … Continue Reading
