Tag Archives: e-Commerce

Global Brand Protection – How to Manage an Anti-Counterfeiting Program

For every successful brand, it is critical to properly protect and to productively develop and use the underlying intellectual property (IP) in that brand to ensure its long-term growth. Trademark and registered design portfolio… Continue Reading

China: Alternative Strategies to Trademark Enforcement against Parallel Import of Cosmetics by Unauthorized Sellers

E-commerce platforms are full of Chinese traders selling foreign cosmetic products they purchased at a lower price outside China. These branded goods are sold without the trademark owner’s consent for a much lower price than that of the official retailer. The consequences of such so-called “parallel imports” are well-known: the foreign brand and its official … Continue Reading

Bitcoin continues to make headline news

Bitcoin continues to appear in headlines across global news sources, as various governments and other players decide whether to deal in bitcoin and how it should be treated.  In our blog post a couple of months ago, we provided an explanation of the bitcoin phenomena, and an analysis of what legal and business issues they may present in … Continue Reading

Gearing up for “Bitcoin Black Friday”

As the bitcoin community is gearing up for “Bitcoin Black Friday” on Friday, November 29, some explanation of exactly what are bitcoins and what legal and business issues they may present in the global marketplace may be helpful.  As Chairman Thomas R. Carper D (DE) recently stated: Virtual currencies, perhaps most notably Bitcoin, have captured … Continue Reading

Sweepstakes and Contests: Should You Go International?

Sweepstakes have traditionally been widely used by marketers in the U.S., as they can be good at generating publicity and driving consumers to a company’s product (think Publisher’s Clearing House).   After all, who doesn’t love something for free?  In this digital age, sweepstakes are becoming even more popular as companies can better reach their consumers through social … Continue Reading
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