Tag Archives: SoMe

U.S. Olympic & Paralympic Committee Suing U.S. Beverage Company Over Trademark Infringement

By Marisol Mork and Lauryn Durham on Posted in Advertising, Brand Protection, Competition and Markets Authority, IP Litigation, Marketing, Social Media, Trade Mark, Trademark Infringement, Trademarks, US
The Summer 2024 Olympics in Paris are underway and while millions of eyes are on the games, the United States Olympic & Paralympics Committee (“USOPC”) has its eyes peeled for trademark infringers.    The USOPC serves both the National Olympic Committee and National Paralympic Committee for the U.S. and is responsible for the training and … Continue Reading

The Rise of Influencer Marketing – Contractual Considerations

By Sera Kaplan and Carlton Daniel on Posted in Brand Protection, Europe, Internet, Social Media, Technology, UK, UK Advertising Standards Authority
According to the UK’s Department for Digital, Culture, Media and Sport report on influencer culture, the global sector is expected to grow from $6.0 billion in 2020 to $24.1 billion by 2025, at a compound annual growth rate of 32%. Influencer marketing offers brands a unique opportunity to target and connect with online communities, using … Continue Reading
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