The coronavirus global pandemic has brought with it very serious health risks and untold economic damage. In an effort to do what they can to limit the misery, brands are now having to re-think their marketing plans to engage with consumers responsibly.… Continue Reading
With womens’ sporting events becoming increasingly popular with tv and live action crowds, brands searching for new sports sponsorship opportunities are turning to womens’ sports. Squire Patton Boggs’ Sports Shorts blog considered the advantages of such deals for brands in a recent post, which also looks at some high value sponsorships in the area. … Continue Reading
Last year, the Global IP & Technology Law Blog covered the investigation by the Competition and Markets Authority (CMA) into commercially driven posts on social media, the results of which were published last week. Following the investigation (which considered potential breaches of the Consumer Protection from Unfair Trading Regulations 2008), a number of prominent online … Continue Reading
WIPO has released its latest global intellectual property report, with a focus on branding activities of organisations in the global marketplace. The report’s title is Brands: Reputation and Image in the Global Marketplace and provides new information about how global companies use their brands. For legal practitioners, in-house counsel and employees working in the branding space, it … Continue Reading
