We are delighted to announce that our colleague in Beijing, Dr. Paolo Beconcini, has authored a comprehensive guide to trade mark protection and enforcement in China. Launched today, the book is based on Paolo’s years of experience of advising international companies investing in the Chinese market. It will be of particular interest to foreign brand owners that have active trademark portfolios, or are developing trademark protection strategies, in China. The book offers practical guidance on adopting strategies that realistically engage with the Chinese legal and business landscape, showing how to reduce risk and benefit from the existing system.
Rules of Engagement: Trademark Strategies, Protection and Enforcement in China is published by Wolters Kluwer.
Paolo is a member of Squire Patton Boggs’ global Brand Protection, Trademark and Copyright team. The team has a full-service brand protection offering, which includes portfolio planning, trademark clearance and prosecution, post-registration management and enforcement, as well as copyright protection.