What is it? 

A new top-level domain name (TLD) permitting registration of (brand).LONDON, with priority given to London businesses, organisations and individuals.  Anyone with a presence or interest in London should consider seeking to register a .LONDON domain name.  It is expected that domain names will be allocated by August or September 2014.

Who is eligible? 

From 29 April 2014, there is a three-month period during which anyone with an interest in London may apply.  There is, however, the following priority system:

1. Trademarks verified with ICANN’s Trademark Clearinghouse database.

2. Londoners (those with a physical address in London) with rights to a name (such as proof of business or trading name).

3. Londoners (those with a physical address in London).

4. Non-Londoners.

If more than one party has equal eligibility under the priority system, there will be an auction for the name.

What is the cost of registration? 

The cost has not yet been set, but it will be set before the launch date and we will publish a blog update when the cost is set.

How long does it last? 

Each .LONDON domain name registration will be renewable annually.

Please contact your usual Squire Sanders contact for more detailed information.