Running an international prize promotion is an increasingly popular way for brands to engage with their consumers. Given the obvious benefits of the Internet, brands and their advisors often seek to operate those promotions through third party social media platforms, such as Facebook, YouTube and Twitter, or on bespoke platforms. While there are many benefits to engaging with consumers using an international prize promotion, the challenge for marketers is to do so without breaking the law.
We have produced a useful reference publication summarising some of the legal issues that should be considered when planning an international prize promotion, in particular where it is run through social media. Although we approach these issues mainly from the perspective of English law (which offers more scope and flexibility than elsewhere) we also consider the issues brands typically face in other jurisdictions when running an international prize promotion.
Squire Sanders has extensive experience advising on prize promotions, in particular those using social media. With offices spread throughout the world we are perfectly placed to help ensure that a campaign is clear for operation on a local or international basis.
Please also feel free to read our earlier blog post which looks at some similar issues – Sweepstakes and Contests: Should You Go International?