Prize draws and promotions are a popular choice for brands to engage with its consumers, particularly through online social media platforms. As discussed in a previous blog post, the UK’s Advertising Standards Authority (ASA) has emphasised that prize draws must comply with provisions of its CAP Code. Failing which one risks being in breach of … Continue Reading
Sweepstakes have traditionally been widely used by marketers in the U.S., as they can be good at generating publicity and driving consumers to a company’s product (think Publisher’s Clearing House). After all, who doesn’t love something for free? In this digital age, sweepstakes are becoming even more popular as companies can better reach their consumers through social … Continue Reading
