Tag Archives: Trademark law

What do muscles, the brain and trademarks have in common? In each case, the principle of “use it or lose it” applies

By Dr. Sandra Mueller and Christoph Krieger on Posted in Brand Protection, China, Europe, European Union Intellectual Property Office, France, Germany, Intellectual Property, Marketing, Spain, Trade Mark, Trademark Infringement, Trademarks
As trademark owners it is vital to not only use your registered trademark in a serious and thus rights-preserving manner, but also continuously take care to obtain and secure evidence of a rights-preserving use. Proof of use can become significant at various stages in the life cycle of a trademark. Focusing on revocation actions by … Continue Reading

China: The New Draft Trademark Law Increases Requirements for Recognition of Well-Known Status

By Paolo Beconcini on Posted in China, IP Litigation, Trade Mark, Trademarks
The recently published Draft Amendment to the Chinese Trademark Law is proposing the introduction of important changes to the current trademark system in China. In addition to introducing tighter filing requirements and proof of use to combat trademark theft (see my prior blog), it is proposing amendments to the process for determination of a trademark’s … Continue Reading
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