Global Brand Protection – How to Manage an Anti-Counterfeiting Program By Rebecca Duecker, Jens Petry and Paolo Beconcini on February 1, 2024 Posted in Brand Protection, China, Copyright, Counterfeiting, e-Commerce, Europe, France, Germany, Intellectual Property, Piracy, Social Media, Trade Mark, Trademark Infringement, Trademarks, UK, US For every successful brand, it is critical to properly protect and to productively develop and use the underlying intellectual property (IP) in that brand to ensure its long-term growth.… Continue Reading
