Prize draws and promotions are a popular choice for brands to engage with its consumers, particularly through online social media platforms.
As discussed in a previous blog post, the UK’s Advertising Standards Authority (ASA) has emphasised that prize draws must comply with provisions of its CAP Code. Failing which one risks being in breach of the rules, which can ultimately lead to criminal prosecution for failure to comply with consumer protection, gambling and advertising laws. Following an increase in consumer complaints that some prize draws are not being administered in accordance with the relevant rules, together with its influencer monitoring work, the ASA has recently released a dedicated resources and guidance page, which aims to help influencers and brands get their prize promotions right. Continue Reading