Nicola Smith

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Ad restrictions on HFSS products in the UK to now take effect on 5 January 2026, with voluntary compliance from advertisers and broadcasters from 1 October 2025

The authors wish to thank Royce Clemente for his contribution to this post. The UK Government has delayed the implementation of the Advertising (Less Healthy Food Definitions and Exemptions) Regulations 2024 (“Regulations”), which were due to come into force on 1 October 2025, in order to explicitly exempt ‘pure brand’ advertising from the Regulations. The Regulations … Continue Reading
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