Consistency and repetition are important in building a brand. Or are they? The digital economy is evolving so quickly that it has pushed brand owners to challenge trademark fundamentals by adopting trademarks that evolve as well. Proponents of such shifting trademarks, called “fluid” marks, believe that they attract the attention of potential consumers, increase brand … Continue Reading
This week’s alert covers news from Germany, Japan and the UK. Germany Baden-Württemberg Releases Guidebook on Employee Data Protection Voßhoff Welcomes Decision Not to Enforce Data Retention Japan Japan on the Way to Adequacy Decision by Early 2018? UK SMEs Warned as Firm Hit by Cyberattack is Fined £60,000 by the ICO For more information … Continue Reading
With the proliferation of new products, websites and mobile apps in our accelerated economy, creating a unique, compelling brand is not easy. A marketing department may work tirelessly to originate a brand that has the proper punch, only to have the lawyers say “it’s taken” (someone has already registered it as a trademark). And as … Continue Reading
