Some useful lessons for brand owners have come out of the recent rulings by the UK and European courts in the trade mark and passing off claim by Specsavers against Asda.  These lessons relate particularly to trade mark registration strategy.  Intellectual property specialist of Squire Patton Boggs has written an article analysing the rulings and these lessons.  The article looks at the practical steps brand owners should take in light of these rulings to adapt their registration strategy to ensure maximum brand protection.

Read the article here.